Discover
the Exciting World of Interactive Electronic Marketing
Electronic publishing and CD-ROM
catalogs are automating the entire catalog publishing process from start to finish.
Imagine your entire catalog on CD-ROM, using high resolution photographs, drawings,
graphics, text, sound and video interactively, and in multi languages.
Highly cost
effective, CD-ROM's can be duplicated, packaged and shipped for just pennies compared to
print catalogs.
The catalog market is currently undergoing a paradigm shift where
catalogs
are being published not only to paper but also to other electronic media such as
CD-ROM's and the Web. This has resulted in two trends:
CD-ROM Catalogs are modularly designed and can be updated to meet your changing
inventory. Electronic publishing allows your company to communicate more
information than ever before, interactively. CD-ROM Catalogs allow your customers to
access the exact information they need, when they need it easily and conveniently.
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Interactive
CD-ROM Business Cards
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Great for hand-outs and
mail-outs
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Touch screen Kiosks
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Corporate image and
training videos
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Low cost VHS duplication
and distribution
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Graphic design &
printing
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What Can a CD-ROM Provide?
Can replace
and augment replace
and augment replace
and augment the traditional paper catalog, implementing
not only product catalogs, but also image libraries, electronic press kits, annual
reports, reference guides and electronic style guides.
Effectively used as
a powerful sales tool to promote corporate image and
brand identity.
Powerful search capabilities, allowing the user to navigate easily and rapidly to any subject, category,
or group of products in real time! By optimizing the user interface, database search
engine, and graphic design, the user can sift through large amounts of information in
seconds.
Vast array of dynamic information about
products and services. Can transform any high-volume database into
a
user-friendly and graphically exciting Web. and or CD-ROM bases catalog, for integration
with virtual storefronts and online electronic commerce.
Information conveyed through
attractive illustrations, high resolution, full color pictures, and sound
What are the Benefits of a CD-ROM Catalog?
- Sales force can use CD-ROM catalog for
product demonstrations
- Easier and faster purchasing execution
- Easier to demonstrate product benefits
- Colorful, interactive and easy to use
- Lower production cost
- Expanded information capacity
- Flexible data gathering
- Expanded advertising and promotional
capability
- Eliminates costly mailing of bulky
paper catalogs
- Targets customer base and end-users
- Great hand-outs at trade shows
- Easy to update
- Inexpensive to mail - (approximately
.22 cents in bulk)
- Small memory requirements - 386
Compatible with as little as 4 MB of RAM
- Quick printing of any information from
the CD-ROM Catalog
It is estimated that by the year 2000,
electronic catalogs will account for nearly $7 billion in sales.
Interactive catalogs simplify and facilitate the
purchasing process, making customers eager to turn to them more frequently for their
purchasing needs. This translates into increased customer loyalty and repeat sales
for your company.
For further
information CLICK HERE |